IKEA Dismisses Futura
The last years, IKEA became too popular. Once, IKEA furniture was sleek and stylish, elegant and affordable. The modest time is over. The furniture looks obtrusive and shakes more than ever. Ok, I could live with that.
But why do I have to wonder why IKEA stops being Futura? Futura represented always the most elegant, modern, and modest typeface. IKEA used a modified version of that. The official reason to drop the font: saving money, by not extending the font to more languages.
The real reason might be: IKEA now moves to a lower standard. A big company trying hard to reach even more people.
IKEA, thank you for the past years. However, you seem to be busy now. Busy with setting up a new image, busy bathing fumed fans, busy with finding your new way. I hope I will like it.